« previous next »

Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 37 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share


elyse44

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Giambologna, The Capture of the Sabine Women. Giambologna, The Capture of the Sabine Women.
William Morris, Page from a specimen book with sample proof letters, Kelmscott Press. William Morris, Page from a specimen book with sample proof letters, Kelmscott Press.
Sample Medicare identification card. Sample Medicare identification card.
Patient Teaching Methods Patient Teaching Methods
Sample Student Externship Form Sample Student Externship Form
Sample prescriptions of drugs for oral herpes infection. Sample prescriptions of drugs for oral herpes infection.
Video: ETC Protein Complexes & Chemiosmosis (Total ATP Production and ATP Synthase)

For a complete list of videos, visit our video library