« previous next »

Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 46 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share


elyse44

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Three Methods of Mining Coal Three Methods of Mining Coal
Self-Esteem in a Longitudinal Sample Self-Esteem in a Longitudinal Sample
A sample flow sheet. A sample flow sheet.
Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS) Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS)
A sample of baking soda is heated and releases carbon dioxide gas into a 1000-mL A sample of baking soda is heated and releases carbon dioxide gas into a 1000-mL
Research Methods Research Methods
Video: Nerve Impulse Transmission Animation

For a complete list of videos, visit our video library