Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 52 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share



elyse44

  • Sr. Member
  • ****
  • Posts: 319
Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

For a complete list of videos, visit our video library