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Author Question: Content validity is the ability of a measure to correlate with other standard measures of similar ... (Read 315 times)

jessicacav

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on: Jun 29, 2018
Content validity is the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
 
 Indicate whether the statement is true or false

Question 2

Which of the following refers to identifying all of the possible markets for a product and then promoting to chosen markets while ignoring others?
 a. market targeting c. market selection
  b. target promotion d. target selection


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Ksh22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
This is criterion validity.

Answer to Question 2

C
Definition of market selection


jessicacav

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

yeungji

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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