Content validity is the ability of a measure to correlate with ...

[jessicacav]

Content validity is the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
 
 Indicate whether the statement is true or false

Question 2

Which of the following refers to identifying all of the possible markets for a product and then promoting to chosen markets while ignoring others?
 a. market targeting c. market selection
  b. target promotion d. target selection

[Ksh22]

Answer to Question 1

F
This is criterion validity.

Answer to Question 2

C
Definition of market selection

[jessicacav]

Thanks for the timely response, appreciate it

[jackie]

Excellent