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Author Question: Content validity is the ability of a measure to correlate with other standard measures of similar ... (Read 310 times)

jessicacav

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Content validity is the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
 
 Indicate whether the statement is true or false

Question 2

Which of the following refers to identifying all of the possible markets for a product and then promoting to chosen markets while ignoring others?
 a. market targeting c. market selection
  b. target promotion d. target selection



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Ksh22

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Answer to Question 1

F
This is criterion validity.

Answer to Question 2

C
Definition of market selection




jessicacav

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


kthug

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Reply 3 on: Yesterday
:D TYSM

 

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