Author Question: Products are the most common test units in most marketing experiments. Indicate whether the ... (Read 53 times)

luminitza · **on:** Jun 29, 2018

Products are the most common test units in most marketing experiments.

Indicate whether the statement is true or false

Question 2

Virtual worlds appeal more to an older audience.

Indicate whether the statement is true or false

Madisongo23 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Test units are the subjects or entities whose responses to the experimental treatment are measured, so people are the most common test units in most marketing experiments.

Answer to Question 2

F