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Author Question: Which of the following refers to the local support by a retailer for an advertiser's promotional ... (Read 46 times)

sheilaspns

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on: Jun 29, 2018
Which of the following refers to the local support by a retailer for an advertiser's promotional program through use of in-store display materials, cooperative advertising, local contests, identification in media advertisements, and so on?
 a. dealer support c. dealer tie-in
  b. buyer support d. buyer tie-in

Question 2

The term greenwashing refers to:
 a. the policies and practices employed by a firm to reduce the environmental impact of its operations and products.
  b. the overblown environmental claims made by a firm to create a false green image.
  c. the marketing approach used by a firm to specifically promote its certified environment friendly products.
  d. the genuine claims made by a firm regarding its charitable or philanthropic contributions to the society.


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chinwesucks

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of dealer tie-in

Answer to Question 2

B


sheilaspns

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Reply 2 on: Jun 29, 2018
Gracias!

olderstudent

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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