Which of the following refers to the local support by a retailer ...

[sheilaspns]

Which of the following refers to the local support by a retailer for an advertiser's promotional program through use of in-store display materials, cooperative advertising, local contests, identification in media advertisements, and so on?
 a. dealer support c. dealer tie-in
  b. buyer support d. buyer tie-in

Question 2

The term greenwashing refers to:
 a. the policies and practices employed by a firm to reduce the environmental impact of its operations and products.
  b. the overblown environmental claims made by a firm to create a false green image.
  c. the marketing approach used by a firm to specifically promote its certified environment friendly products.
  d. the genuine claims made by a firm regarding its charitable or philanthropic contributions to the society.

[chinwesucks]

Answer to Question 1

D
Definition of dealer tie-in

Answer to Question 2

B

[sheilaspns]

Excellent

[tandmlomax84]

Gracias!