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Author Question: Which research method is considered excellent as a premarket testing methodology? a. discriminant ... (Read 88 times)

savannahhooper

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on: Jun 29, 2018
Which research method is considered excellent as a premarket testing methodology?
 a. discriminant analysis c. conjoint analysis
  b. cluster analysis d. multidimensional scaling

Question 2

If the regression equation is: Y = -4.2 + 3.6 X , then the expected score for Y when X is 4 would be _____.
 a. -18.6
  b. 10.2
  c. 18.6
  d. 4


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mtmmmmmk

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Because of the cost of test marketing, conjoint analysis can be used prior to test marketing to discover consumer trade-offs.

Answer to Question 2

B


savannahhooper

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Reply 2 on: Jun 29, 2018
Gracias!

bitingbit

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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