Which research method is considered excellent as a premarket ...

[savannahhooper]

Which research method is considered excellent as a premarket testing methodology?
 a. discriminant analysis c. conjoint analysis
  b. cluster analysis d. multidimensional scaling

Question 2

If the regression equation is: Y = -4.2 + 3.6 X , then the expected score for Y when X is 4 would be _____.
 a. -18.6
  b. 10.2
  c. 18.6
  d. 4

[mtmmmmmk]

Answer to Question 1

C
Because of the cost of test marketing, conjoint analysis can be used prior to test marketing to discover consumer trade-offs.

Answer to Question 2

B

[savannahhooper]

Thanks for the timely response, appreciate it

[jordangronback]

Great answer, keep it coming