Author Question: Which research method is considered excellent as a premarket testing methodology? a. discriminant ... (Read 95 times)

savannahhooper · **on:** Jun 29, 2018

Which research method is considered excellent as a premarket testing methodology?
a. discriminant analysis c. conjoint analysis
b. cluster analysis d. multidimensional scaling

Question 2

If the regression equation is: Y = -4.2 + 3.6 X , then the expected score for Y when X is 4 would be _____.
a. -18.6
b. 10.2
c. 18.6
d. 4

mtmmmmmk · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Because of the cost of test marketing, conjoint analysis can be used prior to test marketing to discover consumer trade-offs.

Answer to Question 2

B