Author Question: _____ is the marketing communications function charged with executing programs to earn public ... (Read 108 times)

kshipps · **on:** Jun 29, 2018

_____ is the marketing communications function charged with executing programs to earn public understanding and acceptance, which means both internal and external communication.
a. Cooperative advertising
b. Sales promotion
c. Ambush marketing
d. Public relations

Question 2

Two major sources of survey errors are _____.
a. Type I and Type II errors
b. random sampling error and systematic error
c. respondent error and systematic error
d. respondent error and interviewer error