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Author Question: _____ contradicts a firm's desire to standardize its offering. a. Customer interaction b. Service ... (Read 107 times)

jessicacav

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on: Jun 29, 2018
_____ contradicts a firm's desire to standardize its offering.
 a. Customer interaction
  b. Service consistency
  c. Imperishability
  d. Market transparency

Question 2

When a manager reads publications like The Wall Street Journal and BloombergBusinesswe ek to try to determine changes in consumer behavior and employment issues, this is a form of _____,
 a. environmental scanning
  b. model building
  c. database marketing
  d. data mining


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scottmt

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


jessicacav

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Reply 2 on: Jun 29, 2018
Gracias!

peter

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Reply 3 on: Yesterday
Excellent

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