A customer attaches value to a product in proportion to the:
a. price in a competitive framework.
b. cost incurred in the production of the product.
c. product's perceived ability to help solve problems.
d. income level of the household.
Question 2
Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is referred to as _____ business research.
Fill in the blank(s) with correct word
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