Which of the rules for coding has been violated by the following responses to a question about annual salary?
Under 20,000
20,000 - 40,000
40,000 - 60,000
Above 60,000
a. Coding categories should be exhaustive.
b. Coding categories should be mutually exclusive.
c. Coding categories should be test tabulated.
d. Coding categories should be alphabetic only.
Question 2
What are the possible marketing-level strategies?