Answer to Question 1
Characteristics include:
1 . small convenience or quota samples are often used, rather than rigorous, statistically meaningful samples
2 . the information sought relates to respondents' motivations, beliefs, feelings, and attitudes, not to facts about their lives and behavior
3 . an intuitive, subjective approach is used in gathering the data
4 . the data collection format is open ended, allowing respondents to express themselves in their own words at a length they deem appropriate
5 . the approach is not intended to provide statistically or scientifically accurate data, but often to guide further investigation
Answer to Question 2
D