Author Question: The systems model shows how the entire process of marketing communications can be planned to ensure ... (Read 73 times)

kodithompson

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The systems model shows how the entire process of marketing communications can be planned to ensure which of the following?
 a. strategic communications c. strategic optimization
  b. strategic integration d. strategic organization

Question 2

_____ incentives offer special funding for the investor by providing land or buildings, loans, loan guarantees, or wage subsidies.
 a. Financial
  b. Fiscal
  c. Nonfiscal
  d. Nonfinancial



nothere

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Answer to Question 1

B
The systems model ensures strategic integration by structuring all marketing communications in a hierarchy.

Answer to Question 2

A



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