Author Question: In terms of conclusive research, data on _______________ are among the most sought-after respondent ... (Read 72 times)

NClaborn · **on:** Jun 29, 2018

In terms of conclusive research, data on _______________ are among the most sought-after respondent data in marketing research.
a. past behavior c. attitudes
b. current behavior d. respondent characteristics

Question 2

One basic principle of good interviewing practice is to have integrity and be honest.

Indicate whether the statement is true or false

lindahyatt42 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Because of the presumed relationship between attitudes and behavior, it is the most sought-after respondent data.

Answer to Question 2

T