In terms of conclusive research, data on _______________ are ...

[NClaborn]

In terms of conclusive research, data on _______________ are among the most sought-after respondent data in marketing research.
 a. past behavior c. attitudes
  b. current behavior d. respondent characteristics

Question 2

One basic principle of good interviewing practice is to have integrity and be honest.
 
 Indicate whether the statement is true or false

[lindahyatt42]

Answer to Question 1

C
Because of the presumed relationship between attitudes and behavior, it is the most sought-after respondent data.

Answer to Question 2

T

[NClaborn]

Thanks for the timely response, appreciate it

[kswal303]

TYSM