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Author Question: For consumer goods research, the focus group should be a. 4 or 5 individuals c. between 8 and 12 ... (Read 52 times)

ghost!

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on: Jun 29, 2018
For consumer goods research, the focus group should be
 a. 4 or 5 individuals c. between 8 and 12 individuals
  b. 6 or 7 individuals d. between 13 and 15 individuals

Question 2

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _____.
 a. probing
  b. peeling
  c. immersion
  d. ethnography


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lorealeza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Research indicates that groups for consumer good research should be between 8 and 12 individuals for the best interaction.

Answer to Question 2

A


ghost!

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Reply 2 on: Jun 29, 2018
Gracias!

cam1229

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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