Author Question: For consumer goods research, the focus group should be a. 4 or 5 individuals c. between 8 and 12 ... (Read 29 times)

ghost! · **on:** Jun 29, 2018

For consumer goods research, the focus group should be
a. 4 or 5 individuals c. between 8 and 12 individuals
b. 6 or 7 individuals d. between 13 and 15 individuals

Question 2

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _____.
a. probing
b. peeling
c. immersion
d. ethnography

lorealeza · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Research indicates that groups for consumer good research should be between 8 and 12 individuals for the best interaction.

Answer to Question 2

A