Author Question: First-order level decision correspond to which of the following? a. executive board c. marketing ... (Read 38 times)

maychende · **on:** Jun 29, 2018

First-order level decision correspond to which of the following?
a. executive board c. marketing level
b. corporate level d. marketing communications level

Question 2

Geographic closeness to foreign markets may not translate into real or perceived closeness to the foreign customers.

Indicate whether the statement is true or false

isabelt_18 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Corporate level decisions are on the 0-level; marketing level decisions are on the first-level.

Answer to Question 2

T