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Author Question: What are some main ideas of the marketing communications = consumer information ... (Read 21 times)

jCorn1234

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on: Jun 29, 2018
What are some main ideas of the marketing communications = consumer information camp?

Question 2

Which of the following is true of a dodger?
 a. It upgrades capabilities to match globals in niches.
  b. It sells out to a global player or becomes part of an alliance.
  c. It expands into markets similar to home base.
  d. It leverages local assets in segments where globals are weak.


SAUXC

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Marketing communications affects consumer preferences by informing customers about availability of certain brands with certain costs and benefits, makes consumers more aware of brand differences in terms of quality and price, and allows firms with new product of higher quality and/or lower price to compete and gain market share.

Answer to Question 2

B


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