Marketers can encourage the demand for a certain product by ...

[asan beg]

Marketers can encourage the demand for a certain product by making it culturally desirable by the use of
 a. cultural symbolism c. cultural identify
  b. cultural idolization d. cultural preservation

Question 2

The use of scale, financial might, or the use of a low-cost position to win market access and share refers to _____.
 a. cross-subsidization
  b. cost inefficiencies
  c. standardization
  d. hard power

[johnpizzaz]

Answer to Question 1

A
Through the use of cultural symbols, marketers can tell us that certain characteristics - power, youth, and beauty - are culturally desirable.

Answer to Question 2

D

[asan beg]

Thanks for the timely response, appreciate it

[aliotak]

Gracias!