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Author Question: Marketers can encourage the demand for a certain product by making it culturally desirable by the ... (Read 18 times)

asan beg

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on: Jun 29, 2018
Marketers can encourage the demand for a certain product by making it culturally desirable by the use of
 a. cultural symbolism c. cultural identify
  b. cultural idolization d. cultural preservation

Question 2

The use of scale, financial might, or the use of a low-cost position to win market access and share refers to _____.
 a. cross-subsidization
  b. cost inefficiencies
  c. standardization
  d. hard power


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johnpizzaz

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Through the use of cultural symbols, marketers can tell us that certain characteristics - power, youth, and beauty - are culturally desirable.

Answer to Question 2

D


asan beg

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Reply 2 on: Jun 29, 2018
Gracias!

komodo7

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Reply 3 on: Yesterday
Wow, this really help

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