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Author Question: Marketers can encourage the demand for a certain product by making it culturally desirable by the ... (Read 79 times)

asan beg

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Marketers can encourage the demand for a certain product by making it culturally desirable by the use of
 a. cultural symbolism c. cultural identify
  b. cultural idolization d. cultural preservation

Question 2

The use of scale, financial might, or the use of a low-cost position to win market access and share refers to _____.
 a. cross-subsidization
  b. cost inefficiencies
  c. standardization
  d. hard power



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johnpizzaz

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Answer to Question 1

A
Through the use of cultural symbols, marketers can tell us that certain characteristics - power, youth, and beauty - are culturally desirable.

Answer to Question 2

D




asan beg

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Reply 2 on: Jun 29, 2018
:D TYSM


Liddy

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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