This topic contains a solution. Click here to go to the answer

Author Question: _______________ scales provide respondents with an explicit referent or example with which to ... (Read 82 times)

luvbio

  • Hero Member
  • *****
  • Posts: 623
_______________ scales provide respondents with an explicit referent or example with which to compare while expressing their attitudes.
 a. Noncomparative c. Comparative
  b. Symmetric d. Asymmetric

Question 2

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?
 a. systematic sample
  b. simple random sample
  c. nonprobability sample
  d. cluster sample



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

meltdown117

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

C
With comparative scales, respondents are given a reference or comparison point.

Answer to Question 2

D





 

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

For a complete list of videos, visit our video library