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Author Question: _______________ scales provide respondents with an explicit referent or example with which to ... (Read 86 times)

luvbio

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on: Jun 29, 2018
_______________ scales provide respondents with an explicit referent or example with which to compare while expressing their attitudes.
 a. Noncomparative c. Comparative
  b. Symmetric d. Asymmetric

Question 2

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?
 a. systematic sample
  b. simple random sample
  c. nonprobability sample
  d. cluster sample


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meltdown117

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
With comparative scales, respondents are given a reference or comparison point.

Answer to Question 2

D


luvbio

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Reply #2 on: Jun 29, 2018
Thank you :)


meltdown117

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Reply #3 on: Jun 29, 2018
Happy to help you


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