_______________ scales provide respondents with an explicit ...

[luvbio]

_______________ scales provide respondents with an explicit referent or example with which to compare while expressing their attitudes.
 a. Noncomparative c. Comparative
  b. Symmetric d. Asymmetric

Question 2

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?
 a. systematic sample
  b. simple random sample
  c. nonprobability sample
  d. cluster sample

[meltdown117]

Answer to Question 1

C
With comparative scales, respondents are given a reference or comparison point.

Answer to Question 2

D

[luvbio]

Thank you

[meltdown117]

Happy to help you