Author Question: Which of the following is an exaggerated claim made by a firm in relation to one of its products or ... (Read 39 times)

nmorano1 · **on:** Jun 29, 2018

Which of the following is an exaggerated claim made by a firm in relation to one of its products or services, without making an overt attempt to deceive or mislead?
a. false advertising c. soft promotion
b. puffery d. unethical advertising

Question 2

Which of the following is true about the effects of culture on the global industrial buyer?
a. In organizations with flat structures, the purchasing managers employ systematic approaches, with substantial consistency and transparency.
b. Industrial buyers across the world have similar attitudes toward risk.
c. In low uncertainty avoidance countries, marketers must work hard to convince purchasing managers to accept proposals from new vendors.
d. High uncertainty avoidance cultures are more innovative and open to new approaches.