Which of the following schools of thought advances the notion ...

[mckennatimberlake]

Which of the following schools of thought advances the notion that marketing communications encourages consumers to shop around for the best value?
 a. marketing communications as market power c. marketing communications as consumer information
  b. marketing communications as market dominance d. marketing communications as consumer sovereignty

Question 2

_____ refers to demand for raw materials, parts, and other inputs that depends on demand for some other good.
 a. Derived demand
  b. Latent demand
  c. Effective demand
  d. Marginal demand

[Sarahjh]

Answer to Question 1

C
Definition of marketing communications as consumer information

Answer to Question 2

A

[mckennatimberlake]

Excellent

[strudel15]

Great answer, keep it coming