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Author Question: Which of the following schools of thought advances the notion that marketing communications ... (Read 38 times)

mckennatimberlake

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on: Jun 29, 2018
Which of the following schools of thought advances the notion that marketing communications encourages consumers to shop around for the best value?
 a. marketing communications as market power c. marketing communications as consumer information
  b. marketing communications as market dominance d. marketing communications as consumer sovereignty

Question 2

_____ refers to demand for raw materials, parts, and other inputs that depends on demand for some other good.
 a. Derived demand
  b. Latent demand
  c. Effective demand
  d. Marginal demand


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Sarahjh

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of marketing communications as consumer information

Answer to Question 2

A


mckennatimberlake

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kjohnson

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Reply 3 on: Yesterday
Gracias!

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