This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following schools of thought advances the notion that marketing communications ... (Read 44 times)

mckennatimberlake

  • Hero Member
  • *****
  • Posts: 559
on: Jun 29, 2018
Which of the following schools of thought advances the notion that marketing communications encourages consumers to shop around for the best value?
 a. marketing communications as market power c. marketing communications as consumer information
  b. marketing communications as market dominance d. marketing communications as consumer sovereignty

Question 2

_____ refers to demand for raw materials, parts, and other inputs that depends on demand for some other good.
 a. Derived demand
  b. Latent demand
  c. Effective demand
  d. Marginal demand


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sarahjh

  • Sr. Member
  • ****
  • Posts: 370
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of marketing communications as consumer information

Answer to Question 2

A


mckennatimberlake

  • Member
  • Posts: 559
Reply 2 on: Jun 29, 2018
Wow, this really help

brbarasa

  • Member
  • Posts: 308
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Bronchoscopy. Figure illustrates physician using a bronchoscope to inspect the patient’s bronchial t Bronchoscopy. Figure illustrates physician using a bronchoscope to inspect the patient’s bronchial t
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Thought Suppression (1 of 4) Thought Suppression (1 of 4)
College and university attendance is associated with developmental advances College and university attendance is associated with developmental advances
Video: Homeostasis (range of body conditions, normal limits, mild stresses & severe stresses)

For a complete list of videos, visit our video library