Answer to Question 1
There are several layout issues to consider. The first decision is whether the questionnaire will appear page by page, with individual question on separate screens (called paging layout), or on a scrolling basis, with the entire questionnaire appearing on a single Web page that the respondent scrolls from top to bottom (called scrolling layout). Whether a Web survey is page-by-page or scrolling format a push button with a label should clearly describe the actions to be taken. Because many Internet surveys offer no visual clues about the number of questions to be asked, it is important to provide a status bar or some other visual indicator of questionnaire length. Four common ways of displaying questions on a computer screen are:
(1) radio button - clicking on an alternative response deactivates the first choice and replaces it with the new response.
(2) drop-down box - a space-saving device that allows the researcher to provide a list of responses that are hidden from view until they are needed.
(3) check boxes - allow respondents to check all that apply.
(4) open-ended boxes - boxes in which respondents type their answers to open-ended questions.
(5) pop-up boxes - boxes that appear at selected points and contain information or instructions for respondents.
Answer to Question 2
The seven levels of IMC development are awareness of the need for integration, image integration, functional integration, coordinated integration, consumer-based integration, stakeholder-based integration, and relationship management integration.
This chart illustrates the “drip down” model of government. In this, politics is formed by the soc
Results from sequential study of two cohorts tested at three ages and at three different points in t
A typical office layout.
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