This topic contains a solution. Click here to go to the answer

Author Question: Discuss layout issues with respect to Internet questionnaires, the tools used to assist respondents' ... (Read 138 times)

luvbio

  • Hero Member
  • *****
  • Posts: 623
Discuss layout issues with respect to Internet questionnaires, the tools used to assist respondents' navigation through the survey, and the alternative ways of displaying questions.

Question 2

What are the seven levels of IMC development?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Leostella20

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

There are several layout issues to consider. The first decision is whether the questionnaire will appear page by page, with individual question on separate screens (called paging layout), or on a scrolling basis, with the entire questionnaire appearing on a single Web page that the respondent scrolls from top to bottom (called scrolling layout). Whether a Web survey is page-by-page or scrolling format a push button with a label should clearly describe the actions to be taken. Because many Internet surveys offer no visual clues about the number of questions to be asked, it is important to provide a status bar or some other visual indicator of questionnaire length. Four common ways of displaying questions on a computer screen are:
(1) radio button - clicking on an alternative response deactivates the first choice and replaces it with the new response.
(2) drop-down box - a space-saving device that allows the researcher to provide a list of responses that are hidden from view until they are needed.
(3) check boxes - allow respondents to check all that apply.
(4) open-ended boxes - boxes in which respondents type their answers to open-ended questions.
(5) pop-up boxes - boxes that appear at selected points and contain information or instructions for respondents.

Answer to Question 2

The seven levels of IMC development are awareness of the need for integration, image integration, functional integration, coordinated integration, consumer-based integration, stakeholder-based integration, and relationship management integration.




luvbio

  • Member
  • Posts: 623
Reply 2 on: Jun 29, 2018
:D TYSM


cpetit11

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

For a complete list of videos, visit our video library