Author Question: According to the Schultz and colleagues' model, in which of the following is the communications ... (Read 89 times)

ssal · **on:** Jun 29, 2018

According to the Schultz and colleagues' model, in which of the following is the communications strategy implemented in order to achieve the stated marketing objective?
a. communications strategy c. marketing tools
b. marketing strategy d. marketing communications tactics

Question 2

People all over the world consistently follow Maslow's hierarchy of needs.

Indicate whether the statement is true or false

Silverbeard98 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
In the marketing tools stage, the manager implements the communications strategy consistently and across all marketing mix elements.

Answer to Question 2

F