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Author Question: According to the Schultz and colleagues' model, in which of the following is the communications ... (Read 78 times)

ssal

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on: Jun 29, 2018
According to the Schultz and colleagues' model, in which of the following is the communications strategy implemented in order to achieve the stated marketing objective?
 a. communications strategy c. marketing tools
  b. marketing strategy d. marketing communications tactics

Question 2

People all over the world consistently follow Maslow's hierarchy of needs.
 
 Indicate whether the statement is true or false


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Silverbeard98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
In the marketing tools stage, the manager implements the communications strategy consistently and across all marketing mix elements.

Answer to Question 2

F


ssal

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

lindahyatt42

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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