Which variable of the retailing mix has the greatest influence on ...

[TVarnum]

Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?
 a. The store's personnel
  b. The store's price points
  c. The store's promotional campaign
  d. The store's merchandise
  e. The store itself

Question 2

If a retailer has a net profit margin of 2.0 percent and an asset turnover of 3.0, then its ROA will be 6.0 percent.
 
 Indicate whether the statement is true or false

[nothere]

Answer to Question 1

E

Answer to Question 2

T

[TVarnum]

Excellent

[olderstudent]

TYSM