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Author Question: Which variable of the retailing mix has the greatest influence on a consumer's initial perception of ... (Read 68 times)

TVarnum

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on: Jun 29, 2018
Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?
 a. The store's personnel
  b. The store's price points
  c. The store's promotional campaign
  d. The store's merchandise
  e. The store itself

Question 2

If a retailer has a net profit margin of 2.0 percent and an asset turnover of 3.0, then its ROA will be 6.0 percent.
 
 Indicate whether the statement is true or false


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nothere

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

T


TVarnum

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Reply 2 on: Jun 29, 2018
Gracias!

deja

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Reply 3 on: Yesterday
Excellent

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