Author Question: International firms appear to prefer the local employee to the expatriate. Indicate whether the ... (Read 81 times)

olgavictoria

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International firms appear to prefer the local employee to the expatriate.
 
 Indicate whether the statement is true or false

Question 2

Marketers can overlook localized culture and its effects on teen consumer behavior because a common teen culture is spreading around the world.
 
 Indicate whether the statement is true or false



joneynes

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Answer to Question 1

T
Local employees cost less than expatriates and they also are more familiar with the target market.

Answer to Question 2

False



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