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Author Question: Among examples of ____________________ sales promotion are point-of-purchase displays, free samples ... (Read 46 times)

melly21297

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Among examples of ___________________ _ sales promotion are point-of-purchase displays, free samples to initiate product trail, sweepstakes and contests.
 Fill in the blank(s) with correct word

Question 2

Marc, a student, wants to become a member of his university's football team. However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. To Marc, the university football team is a(n) _____.
 A) aspirational reference group
  B) brand community
  C) dissociative reference group
  D) consumer forum
  E) associative reference group



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milbourne11

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Answer to Question 1

Consumer

Answer to Question 2

A




melly21297

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


matt95

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Reply 3 on: Yesterday
Wow, this really help

 

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