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Author Question: Which of the following was not cited in the text as a disadvantage of electronic marketing channels? ... (Read 76 times)

Mr.Thesaxman

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on: Jun 29, 2018
Which of the following was not cited in the text as a disadvantage of electronic marketing channels?
 a. Lack of contact with actual products
  b. Clutter and confusion on the Internet
  c. Nonpurchase motives for shopping not addressed
  d. Logistics costs are at least double
  e. Security concerns of customers

Question 2

Which of the following is not an example of a category specialist?
 a. Ikea c. Toys 'R' Us
  b. Office Max d. Wal-Mart


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InfiniteSteez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

D
Ikea, Office Max, and Toys 'R' Us are examples of category specialists.


Mr.Thesaxman

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Reply 2 on: Jun 29, 2018
Gracias!

Joy Chen

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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