This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates ... (Read 27 times)

OSWALD

  • Hero Member
  • *****
  • Posts: 580
on: Jun 29, 2018
Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.
 A) preattentive processing
  B) subliminal perception
  C) online processing
  D) peripheral-route processing
  E) habituation

Question 2

Eye-tracking enables marketers to identify what customers specifically notice in an advertisement, thereby helping them to improve such marketing material.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mathjasmine

  • Sr. Member
  • ****
  • Posts: 312
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T


OSWALD

  • Hero Member
  • *****
  • Posts: 580
Reply #2 on: Jun 29, 2018
Thank you :)


mathjasmine

  • Sr. Member
  • ****
  • Posts: 312
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

The first commercially successful typewriter, manufactured in quantity beginning in 1874, surely fue The first commercially successful typewriter, manufactured in quantity beginning in 1874, surely fue
The offspring of the microchip—from computers to cell phones—offer access to vast information ... The offspring of the microchip—from computers to cell phones—offer access to vast information ...
Go! All in One: Computer Concepts and Applications (2nd Edition) Go! All in One: Computer Concepts and Applications (2nd Edition)
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
GO! All in One: Computer Concepts and Applications, 3rd GO! All in One: Computer Concepts and Applications, 3rd
(a) A metaphase array of chromosomes as viewed in the microscope. (b) The computer-derived karyotype (a) A metaphase array of chromosomes as viewed in the microscope. (b) The computer-derived karyotype
Video: The Pressure Flow Model in a Plant

For a complete list of videos, visit our video library