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Author Question: Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates ... (Read 39 times)

OSWALD

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on: Jun 29, 2018
Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.
 A) preattentive processing
  B) subliminal perception
  C) online processing
  D) peripheral-route processing
  E) habituation

Question 2

Eye-tracking enables marketers to identify what customers specifically notice in an advertisement, thereby helping them to improve such marketing material.
 
 Indicate whether the statement is true or false


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mathjasmine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T


OSWALD

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Reply #2 on: Jun 29, 2018
Thank you :)


mathjasmine

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Reply #3 on: Jun 29, 2018
Happy to help you


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