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Author Question: Online consumer reviews have a significant effect on sales of brands that enjoy strong brand equity. ... (Read 80 times)

lunatika

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on: Jun 29, 2018
Online consumer reviews have a significant effect on sales of brands that enjoy strong brand equity.
 
 Indicate whether the statement is true or false

Question 2

The marketing communication function charged with executing programs to earn public understanding and acceptance is known as:
 a. sales promotion.
  b. personal selling.
  c. public relations.
  d. umbrella marketing.


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Silverbeard98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

C


lunatika

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

yeungji

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Reply 3 on: Yesterday
Gracias!

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