Author Question: Repetition of ad messages increases the likelihood that consumers will be better able to process it ... (Read 107 times)

jhjkgdfhk · **on:** Jun 29, 2018

Repetition of ad messages increases the likelihood that consumers will be better able to process it when making a purchasing decision.

Indicate whether the statement is true or false

Question 2

Which of the following is a consumer adjustment to financial crisis?
a. More careful decision making
b. Customer loyalty programs
c. Advisory tone
d. Assurances through rational appeals