« previous next »

Author Question: Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products ... (Read 65 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products and claims that the products work wonders. Some consumers who were dissatisfied with the firm's products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp In this scenario, the consumers' responses are examples of _____.
 A) the endowment effect
  B) source attractiveness
  C) source derogations
  D) the sleeper effect
  E) one-sided messages

Question 2

Which of the following statements about A products is true?
 a. A products would be stocked in all distribution centers, and safety stock levels would be kept high.
  b. Products for which immediate delivery is not urgent are classified as A products.
  c. A products would be stored only at selected distribution centers around the world.
  d. A products for which short delivery time is not important are stocked only at headquarters.


dantucker

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

An 1808 impression featuring the Tasmanian devil and a Thylacine by George Harris An 1808 impression featuring the Tasmanian devil and a Thylacine by George Harris
John Lewis Krimmel’s painting of the Fourth of July in Centre Square Philadelphia (1812) shows the d John Lewis Krimmel’s painting of the Fourth of July in Centre Square Philadelphia (1812) shows the d
The Railroads: Moving Agricultural Products to Eastern Markets, 1890 The Railroads: Moving Agricultural Products to Eastern Markets, 1890
J. P. Morgan, the financial genius, staved off ruinous competition among steel firms by combining mo J. P. Morgan, the financial genius, staved off ruinous competition among steel firms by combining mo
The carotenoid lycopene, found in tomatoes and tomato products, functions as an antioxidant The carotenoid lycopene, found in tomatoes and tomato products, functions as an antioxidant
Some of the Various E. coli Genes and Their Products or Role in Replication Some of the Various E. coli Genes and Their Products or Role in Replication
Video: Carbohydrate Metabolism: Introduction to renal processes and filtrate formation and composition

For a complete list of videos, visit our video library