« previous next »

Author Question: Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products ... (Read 95 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products and claims that the products work wonders. Some consumers who were dissatisfied with the firm's products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp In this scenario, the consumers' responses are examples of _____.
 A) the endowment effect
  B) source attractiveness
  C) source derogations
  D) the sleeper effect
  E) one-sided messages

Question 2

Which of the following statements about A products is true?
 a. A products would be stocked in all distribution centers, and safety stock levels would be kept high.
  b. Products for which immediate delivery is not urgent are classified as A products.
  c. A products would be stored only at selected distribution centers around the world.
  d. A products for which short delivery time is not important are stocked only at headquarters.


dantucker

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Abdominal thrusts are delivered with a firm thrust into the patient’s abdomen with an upward ... Abdominal thrusts are delivered with a firm thrust into the patient’s abdomen with an upward ...
Common Fluoride Products Common Fluoride Products
Neck stretch. Rest the receiver’s head on the palm of your right hand, taking a firm hold on the ... Neck stretch. Rest the receiver’s head on the palm of your right hand, taking a firm hold on the ...
Firm handshake Firm handshake
How many monochlorosubstitution products are possible for 2,3-dimethylbutane? How many monochlorosubstitution products are possible for 2,3-dimethylbutane?
Acid products of metabolism of ethylene glycol and methanol Acid products of metabolism of ethylene glycol and methanol
Video: Chemical Synapse Animation

For a complete list of videos, visit our video library