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Author Question: Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products ... (Read 95 times)

LaDunn

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  • Posts: 526
on: Jun 29, 2018
Mousetrap Corp's new advertisements feature Harris, a celebrity. Harris endorses the firm's products and claims that the products work wonders. Some consumers who were dissatisfied with the firm's products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp In this scenario, the consumers' responses are examples of _____.
 A) the endowment effect
  B) source attractiveness
  C) source derogations
  D) the sleeper effect
  E) one-sided messages

Question 2

Which of the following statements about A products is true?
 a. A products would be stocked in all distribution centers, and safety stock levels would be kept high.
  b. Products for which immediate delivery is not urgent are classified as A products.
  c. A products would be stored only at selected distribution centers around the world.
  d. A products for which short delivery time is not important are stocked only at headquarters.


dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


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