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Author Question: It is often cheaper for a company to build its own channel than to use an established channel. ... (Read 57 times)

piesebel

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on: Jun 29, 2018
It is often cheaper for a company to build its own channel than to use an established channel.
 
 Indicate whether the statement is true or false

Question 2

_____ in attitudes occurs when our evaluations regarding a brand are mixed.
 A) Ambivalence
  B) Persistence
  C) Resistance
  D) Confidence
  E) Endurance


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lorealeza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Building a channel is almost always more expensive than using an established channel. This may be found in the Building Own Channels section (11-1b).

Answer to Question 2

A


piesebel

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Reply 2 on: Jun 29, 2018
:D TYSM

triiciiaa

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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