It is often cheaper for a company to build its own channel than ...

[piesebel]

It is often cheaper for a company to build its own channel than to use an established channel.
 
 Indicate whether the statement is true or false

Question 2

_____ in attitudes occurs when our evaluations regarding a brand are mixed.
 A) Ambivalence
  B) Persistence
  C) Resistance
  D) Confidence
  E) Endurance

[lorealeza]

Answer to Question 1

F
Building a channel is almost always more expensive than using an established channel. This may be found in the Building Own Channels section (11-1b).

Answer to Question 2

A

[piesebel]

Thanks for the timely response, appreciate it

[parker125]

Excellent