Author Question: It is often cheaper for a company to build its own channel than to use an established channel. ... (Read 75 times)

piesebel · **on:** Jun 29, 2018

It is often cheaper for a company to build its own channel than to use an established channel.

Indicate whether the statement is true or false

Question 2

_____ in attitudes occurs when our evaluations regarding a brand are mixed.
A) Ambivalence
B) Persistence
C) Resistance
D) Confidence
E) Endurance

lorealeza · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Building a channel is almost always more expensive than using an established channel. This may be found in the Building Own Channels section (11-1b).

Answer to Question 2

A