Author Question: The initial channel selection decision is very important since a company may be bound to that ... (Read 85 times)

WhattoUnderstand · **on:** Jun 29, 2018

The initial channel selection decision is very important since a company may be bound to that relationship and may not legally be allowed to change distributors.

Indicate whether the statement is true or false

Question 2

_____ refers to how easily and readily an attitude can be retrieved from memory.
A) Favorability
B) Attitude accessibility
C) Attitude confidence
D) Persistence
E) Resistance

jlaineee · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Foreign governments sometimes have laws that force companies to remain with a distributor once an agreement has been made. This may especially be the case when the distributor has ties to the government. This may be found in the Using Established Channels section (11-1a).

Answer to Question 2

B