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Author Question: The main channel management issue in product line expansion and contraction strategies is: a. To ... (Read 79 times)

nautica902

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on: Jun 29, 2018
The main channel management issue in product line expansion and contraction strategies is:
 a. To balance trading up and trading down strategies.
  b. Trying to gain channel member support for reshaped product lines.
  c. Getting channel members to participate in product design.
  d. Convincing the channel members to accept a smaller product line.
  e. Speeding up shipments of the new product line so channel members will be able to sell it faster.

Question 2

Haagen Dazs' idea to introduce its Dulce de Leche ice cream in the United states came from which source?
 a. Consumers c. Channel members
  b. Competition d. Consultants


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lorealeza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Haagen Dazs developed a caramel flavored ice cream for Argentina called Dulce de Leche. The company brought this flavor to the U.S. based on its success with Argentinean consumers.


nautica902

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Reply 2 on: Jun 29, 2018
Gracias!

momolu

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Reply 3 on: Yesterday
Excellent

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